Hi! I’m Rodrigo Bence Pieres, a Communication and Digital Design Strategist with expertise in Employer Branding, Internal Communication, and UX/UI. I craft compelling digital experiences and communication strategies that bridge the gap between brands and people. Let’s collaborate to create meaningful, engaging solutions that drive results!

Curriculum Vitae
Foodora II People Team

Employer Branding: Building foodora's Brand Identity

Challenge: Create the company’s EVP and employer brand positioning.

Solution: Developed a storytelling-driven content strategy, building a new career site, creating engaging LinkedIn posts, and digital campaigns to attract top talent.

Results: Achieved a notable increase in LinkedIn engagement and successfully launched the Career Site, resulting in a higher number of qualified applications and enhanced brand visibility among potential candidates.

Corporate Storytelling
Creation of Company's EVP
Positioning brand as Top Employer
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Foodora II UX & UI designer

Career Site UX/UI Optimization

Challenge: Unify eight country-specific career sites into a single platform, streamlining the hiring process and strengthening employer brand consistency.

Solution: Designed and launched a centralized foodora career site, optimizing UX/UI, integrating ATS, CMS, and CRM, and enhancing talent attraction through SEO, paid media, and storytelling-driven content.

Results: Simplified the application process, improved candidate experience, and created a stronger, more cohesive employer brand across all markets.

Cross-functional collaboration
Optimizing workflows
Bridging UX with UI Design
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Foodora II people team

Internal Communication: Building Culture from the Start

As part of foodora’s launch in Europe, I played a key role in shaping its internal communication strategy and strengthening company culture. I collaborated on the creation of foodora’s brand values, ensuring they were deeply embedded in all internal messaging. Through newsletters, interactive platforms, and company-wide initiatives, I kept employees informed, engaged, and aligned with our shared vision, fostering a strong and connected.

Strengthening Corporate Culture
Creation of Company's Values
Culture Driven Campaigns
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Foodora II UX & UI DEsigner

UX/UI Design: Enhancing Digital Experiences

Challenge: Develop a corporate website for foodora’s European launch, ensuring a seamless UX/UI that reflects the brand identity and enhances user engagement.

Solution: Designed an intuitive corporate site UX/UI, optimizing navigation, accessibility, and visual consistency across all markets. Focused on clear information architecture and interactive elements to improve the user journey.

Results: Created a cohesive, engaging digital experience that strengthened brand presence, improved usability, and effectively communicated foodora’s mission.

Developing high-fidelity prototypes
Bridging design and development
Crafting engaging interfaces
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Culture Development
Employer Brand Identity
Internal Communications
Design of Career and Corporate Site
Rodrigo bence pieres

About Me

In my last experience at Delivery Hero, I developed internal communication strategies that strengthened our global culture and kept employees across brands and regions aligned and inspired. I collaborated closely with the People & Culture team to roll out company-wide initiatives, developed engaging multi-channel content, and supported the rollout of our Employee Value Proposition (EVP) through storytelling, visual design, and thoughtful editorial planning.

I thrive in fast-paced, multicultural environments where empathy, structure, and creativity are essential. My work has always focused on making information feel intuitive, inclusive, and meaningful, whether through an improved intranet experience, an internal campaign, or a leadership communication.

Linkedin-in Whatsapp Link
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Skills

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Internal Communications
  • Strengthening corporate trust
  • Driving employee engagement strategies
  • Crafting compelling employee stories
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Employer Branding
  • Developing EVP Strategies
  • Building culture-driven campaigns
  • Positioning companies as top employers
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Project Management
  • Managing cross-functional collaboration
  • Optimizing workflows for efficiency
  • Balancing creativity with execution
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UX & UI Design
  • Mapping seamless user journeys
  • Bridging UX research with UI aesthetics
  • Creating scalable design systems

Education

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Contact

Let’s collaborate! Whether you’re looking for a Communication Strategist, an Employer Branding Specialist, or an UX/UI designer, I’d love to hear from you. Get in touch via email or connect with me on LinkedIn!

Address

Spenerstraße 17, 10557 Berlin

Phone

+49 174 533 1534

Mail

[email protected]